Selected Works
Confidentiality note: Much of these Selected Works are confidential - happy to connect for a viewing of the portfolio.
A studio and product strategy from King Games to build a catalog of snack-sized HTML5 Messenger games that were designed, prototyped, launched and iterated on the Facebook Instant Games platform.
Roles: Studio leadership, production & product strategy, creative direction, UX research, game & product UX/UI design, art, outsourcing, performance testing & iteration, validation and platform partnerships (Facebook).
Creative direction, user research, insights testing and product design for the HTML5 gaming platform that identifies your strengths by analyzing the way you play games, offering meaningful insights to help you get ahead.
Roles: Co-founder & studio leadership, production & product strategy, creative direction, cognitive & skill assessment research, UX research, game & product UX/UI design, art, outsourcing, validation & academic/advisor/researcher partnerships.
Creative Direction on core experience & gamification for a short-form video platform where sports fans can debate, vote and collaborate on their favorite snack-sized topics. Features include home screen & video feed, topic discovery, video capture, incentivized ads, notifications, FTUE, leaderboard, payments and collaboration.
Roles: Production & product strategy, creative direction, game & product UX/UI design, UI, outsourcing & investor partnerships.
The world’s first gamified augmented reality camera effect. This performance marketing experiment tested the opportunity to grow reach by introducing engaging mobile gameplay features within an AR filter.
Roles: Platform partnership (Facebook), Marketing strategy, competitive market assessment for organizational leadership, UX/UI design, outsourcing management.
User research and product concepts for a prominent engagement, retention and support feature that guides each Driver on a linear progression towards greater earnings potential, meaningful new features, and a clear path to premiere status & support programs.
Roles: Product audit & assessment, user research & product UX/UI design.
Create static mobile ad campaigns at scale within minutes. Export hundreds of ad campaign variations - optimized for all of the major platforms - with just one click. Create, test, iterate, relaunch and optimize your return on ad spend and user acquisition ROI.
Roles: Product strategy, competitive market assessment, full product UX/UI design & prototyping, UI, outsourcing management.
Create interactive mobile ad campaigns within minutes on an intuitive platform. Leverage prefab templates from the most popular product verticals, or create your own campaigns with an accessible asset library. No coding or or massive team necessary, just creativity.
Roles: Product strategy, competitive market assessment, full product UX/UI design & prototyping, UI, outsourcing management.
Case study of the design audit, redesign & A/B testing initiative to increase purchase conversion & monetization in the world’s largest mobile Bingo app by GSN Games/Bash.
Roles: Studio leadership (international assignment to Bangalore, India), production & product strategy, creative direction, full user research and product assessment (focus group & surveying), UX research & product deconstruct, game & product UX/UI design, art, data validation, successful A/B testing and brand partnerships (Hasbro).
Case study of the design audit, player analysis, user testing & feature design initiative to increase player engagement and long-term retention in the world’s largest mobile Bingo app by GSN Games/Bash.
Roles: Studio leadership (international assignment to Bangalore, India), production & product strategy, creative direction, full user research and product assessment (focus group & surveying), UX research & product deconstruct, game & product UX/UI design, art, data validation, successful A/B testing and brand partnerships (Hasbro).
Beat the Botz - HTML5 Messaging Game
Creative Direction on an ambitious HTML5 game that included progress leveling, unlock-able content, boosters, map selection, power-ups, leaderboards and an energy gating mechanic.
Roles: Studio leadership, production & product strategy, creative direction, UX research, game & product UX/UI design, art, outsourcing, performance testing & iteration, validation and platform partnerships (Facebook).
Team Tower - HTML5 Messaging Game
Creative Direction on an ambitious HTML5 game that included crafting & building customization, progress leveling with XP, unlock-able maps & inventory, leaderboards and map selection.
Roles: Studio leadership, production & product strategy, creative direction, UX research, game & product UX/UI design, art, outsourcing, performance testing & iteration, validation and platform partnerships (Facebook).
Celebrity Story - HTML5 Messaging Game
Creative Direction on an ambitious HTML5 game that included narrative storytelling, linear progress, decision tree and leaderboards.
Roles: Studio leadership, production & product strategy, creative direction, UX research, game & product UX/UI design, art, outsourcing, performance testing & iteration, validation and platform partnerships (Facebook).
Gallery of art direction, concept art & visual development for games, animated film & children’s book publishing. All original work by Lawrence Valenti.
Get advice from industry experts and thought leaders by supporting their favorite charity causes. Customer web experience and user account/service dashboard for a successful product pitch.
Roles: Product strategy and UX/UI design consulting, VC investor partnerships.
