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I’m Lawrence, a data-inspired creative director, product + game designer, entrepreneur and educator.*
Proven experience empowering diverse creative teams to craft industry-leading UI/UX design, art, marketing & user acquisition creative.
*Previously at King, GSN Games, Apple, Nickelodeon + adjunct professor at the Academy of Art University.
Featured Experience
King
Studio leadership, production & product strategy, creative direction, game & product UX/UI design, research & validation, art, outsourcing, prototyping, performance testing & iteration and platform partnerships.
Game Show Network
Led UI/UX design, art, marketing & user acquisition creative across all studios worldwide. Empowered diverse creative teams based in San Francisco, Bangalore (India), Boston & London, supporting a $750M product portfolio enjoyed by 100 million+ users.
Sony
Managed creative partnership & branding synergy with Sony on multiple social game products and features. Designed and pitched successful media partnerships, yielding high performance marketing/user acquisition ROI through use of branded-IP’s.
Hasbro
Designed and pitched mobile game products for use with multiple branded-IP’s. Managed feedback cycles and directed production through launch.